Learning how to market your small business can make or break any online company. Forming a direct connection with your potential customers and current customers is the most important way to increase profit-producing traffic to your website. Reaching the top position in search engines by following marketing rules and techniques is the most effective way to promote and advertise your online shop. Sound marketing strategies and effective tools are the foundation proven to attract visitors and increase your online company’s sales.
Before you get started on an intensive marketing campaign, be sure your website is ready to accept more business. Its design should be simple to navigate and effective at communicating the products or services your online company offers. Within the first few seconds of your potential customer landing on your website, does the homepage grab their attention? Does it answer your potential customer’s questions or needs?
Attention Grabbing Website
Your homepage, or landing page, should be crafted with only the bare essentials of information and graphics. Any person driven to your website is looking for something specific. Your online company homepage should instantly address their issues and automatically produce a call to action of making a selection, whether it be for service, product, or choice to move further into your website to discover exactly what they are seeking.
Search Engine Optimization
Part of understanding how to market your small business includes using effective tools including Search Engine Optimization (SEO). Optimizing search engine results is the same as locating a traditional brick-and-mortar business at the best position in the shopping mall, with the guarantee of the most traffic walking past its front door. When potential online customers are seeking the services or products your company provides, you will want a search engine result that displays your link on page 1.
Driving quality traffic to your website is the easiest way to drive success to your company. Using effective SEO tools, and expert advice, can easily double your traffic by placing links to your company’s website in the right position on Google.
E-mail marketing is an effective tool to keep your existing customers interested in your services and products, and appeal to new potential customers. An effective e-mail marketing campaign can ensure customer retention. Effective business marketing tools include the marriage of quality web design and e-mail marketing that creates a powerful e-commerce storefront designed to increase your company’s profits.
Affiliate marketing is an effective way to add a new product or service to your site and is a creative way to let other merchants sell your products. Partnering with other affiliate marketers, your online business can sell products and services from other merchants, and receive a hefty commission from each sale. As the affiliate merchant, you can let other online store owners sell your services or products through their shopping cart and pay them a commission on every sale they generate for your company.
Defining a Marketing Campaign
Once you understand how to market your small business, you will begin to define your marketing campaign goals. These might include ways of increasing your profit margins, how to improve your product/service sales mix, or implementing a new pricing strategy. Next, you will identify your target sales prospects to help design a strategy that will interest existing customers, and find new ones.
Finally, you will analyze the results of your marketing campaign to determine if your sales goal was reasonable, and how many total profit dollars were generated by the effort. By investing a little time to organize, plan and analyze your marketing campaign before spending any funds you will increase the effectiveness and quality of your efforts by using a better decision-making process.
Kasper Rugholm has a Master’s Degree in Business Management and Economics and is an eager writer of articles about online business touching on topics about market positioning strategy, how to market your small business and much more at http://www.startitupnow.com.