If you’re a small or medium sized business, you probably spend quite a bit of time thinking about how you can overtake competitors that are at a similar level of growth as your own business. While that’s a smart strategy, it doesn’t mean that you’re not also allowed to think even bigger. Even though a huge competitor may seem too big to tackle, the truth is there are advantages you have that they don’t. All you have to do is become more strategic and creative to combat their larger pool of resources!
Make Life as Easy as Possible for Your Customers
It’s easy to assume that large companies make it dead simple for customers to purchase from them. But if you actually look at many of their websites, you’ll discover that’s not the case at all. There are plenty of very large businesses that have complicated pricing strategies and requirements. Since this can be very frustrating for customers who just want to know how much a purchase is going to cost them, you can get an edge by not making your customers jump through hoops. With just a merchant account and quality shopping cart program, you can ensure your customers are able to painlessly make purchases.
Have a Better Blog
While many large companies now have a blog on their website, most of these blogs are significantly lacking. Whether they only get updated once a month or they’re nothing more than a stream of corporate press releases, you can thrive by publishing content that people actually want to read. Not only will this allow you to build a strong readership, but it will most likely give you a leg up in the search engines as well.
Be PPC Savvy
Because PPC literally involves paying for every click, you may think that there’s no way you can compete with the larger budget of a big company. But the good news for you is just because large companies have deep pockets doesn’t mean they know what they’re doing when it comes to PPC. By taking the time to do some deep analysis and research, you’ll be able to find untapped opportunities that were missed by the generalized approach of your larger competitors.
Enjoy Your Freedom
One of the best things about being a small business is you can rapidly adapt and change. While any change that a large corporation is considering has to go through multiple committees before any action is taken, you can immediately act on new opportunities. This means that by taking advantage of your ability to do things like instant A/B testing, you can iterate and improve at a much faster rate.
While this may seem like a lot of information to digest, it’s actually just the tip of the iceberg. But what’s great is once you start thinking this way about larger competitors, you’ll begin seeing all kinds of opportunities to chip away at their market share!