Today, most businesses invest in social media campaigns, but are unable to explain or quantitatively assess the goals that they have achieved and measure their ROI on such campaigns. Social media can offer a very significant channel for promoting any content, such as blog posts, eBooks and so on. Monitoring the social media is important to get business intelligence, in order to respond to customer requirements appropriately and to understand customer behavior.
What are Listening Platforms?
Listening to customers as well as critics is important. Businesses also need to listen to their competitors as well as supporters, so that they can get the best ROI or results from their investment in social media campaigns. There are many listening platforms or tools for analyzing and measuring your efforts and for creating reports. Some tools are customized dashboards that enable businesses to take care of several accounts and share the workspace. They can use the listening platforms to respond on several social networks just with a single click. There are also some other platforms of listening tools that are simple but equally effective offering you the required functionality.
How Listening Platforms can help?
The integrated platform enables blending analyzing your marketing strategies as well as managing the campaign along with social media capabilities. You can quantify the leads better and also measure the quality of the leads.
Tracking and Analyzing
Such marketing platforms and tools will help you to engage with more number of prospects and build and create strong relationships. You can also track the number of people who are discussing your product or service, the comments they are making. The search can be done through Tweet archives for the particular URLs, such as results for the URL links. All content can be monitored, such as content on Facebook, Twitter, YouTube and so on. You can measure and benchmark your company against its competitors and check out the demographics that are more active. Content performance can also be tracked. This helps you improve your reach to customers by engaging better with them.
Social Intelligence
With the use of such marketing campaigns, you can get better return on your investment in the social media. They help you analyze activities in all the major social networks, enabling businesses to target customers and engage with them in real time all in one integrated platform. In short, it offers a summary of all that is being said about your product or service on the web. With the right keywords, you can track information about the competition and analyze your campaign. You can also set up tweeting schedules with analytics available for all your posts. Listening to social media conversation in real time can be a big help in evaluating your image in the social media and give you more intelligence regarding your areas of strength or weakness, the message penetration level, your position in comparison with competitors, providing you with ways of developing an improved communication strategy.
Measurable Indicators
As a result of such tools, you can get measurable indicators for tracking the dynamics of your business and check out whether you are on the right path. It identifies problems and suggests ways for solving them.
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Author:
Kcmouli is a freelancer blogger who loves to blog about anything tech related, including on facebook ecommerce, social media monitoring and related topics. Do check out some of the other posts and do share this post on web 2.0,
