Sunday, November 19, 2017
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5 Common Mistakes People Make When Selling Their Home Through Social Media

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When you decided to try social media as a way to sell your home, you probably thought it would be gone in a matter of weeks. Whilst these platforms can be an incredible selling vehicle, things are not always so simple. You may have followed all of the basic guidelines to find that your property hasn’t got so much as a sniff from an interested party. So how do you go about remedying this frustrating scenario? The best approach is to take a step back, remove your entire ‘House for sale’ profile and take a read of this article. We’ll talk about the basics and mention a few hidden points that you may have lost along the way.

Why Use Social Media?

If you have started to feel a little jaded about the whole social media thing, you may feel like giving it a miss, but this would be a mistake. Just remember why it was that you decided to use these platforms in the first place. They have an absolutely huge audience and have already proved to be an excellent way to sell and promote almost anything under the sun. So why has your home not appealed to a slice of that billion plus demographic out there? This is what we hope to uncover in the next 5 paragraphs.

Price

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The most important aspect to any type of property selling exercise is to get the correct price worked out right from the start. You need to do the requisite amount of market research to get your selling price and that means a little research is required. Far too many homeowners price their homes at the amount that they believe it to be worth, this is a huge mistake. Just take a look at a sample of homes for sale in your area that have a similar specification to your own. Although it may be impossible to find a perfect match, you will soon get a good idea of its worth. Ask yourself if you saw a house like yours, would the price attract you to it or put you right off?

Doesn’t Stand Out

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When you are looking at properties, you usually look for something in specific that draws you in. It could be a swimming pool, a lovely garden or just the overall feel of the place. If your home has something special, maybe this doesn’t come across in your photos. Hire a professional to take some really classy pictures and ask them for some input as to the best aspects of your home. Look at other properties for sale and see if you can glean a little bit of magic from their qualities. Don’t use 4 or 5 pictures to represent your home, use 40 or 50 and ensure that each one is as good as the next.

Socially Invisible

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You may well have a website and a social media page for your house selling project, but you really need to ensure that you make others aware of this presence. Use a blog or simply use your Facebook/Twitter profile to spread the good word about your home’s status. You may be surprised at how effective a little soft selling can be. Over 90% of home buyers will look exclusively online, you’ve got the vehicle, all it needs now is a driver and that is down to you!

Bad Time To Sell

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Even if you have already got into the groove with all the above tips, if you are selling your place at a bad time of the year, you’ll be wasting your time. Summer is the best season and Spring is a close second. Selling your home around the Christmas holidays may seem romantic but it would be easier to sell snow to the Inuits to be honest.

Needs a Revamp

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If you feel that your social media advert looks the part but hasn’t really got much of a following, you may be better off to remove the whole thing and wait a few weeks. Have a relaunch and use a different tone with your new profile page. You may be surprised at the reaction and make a note of your previous followers. If they didn’t really show an interest in your original advert, kick them to the curb and welcome some new blood into the fold instead.

Sold!

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Hopefully you will soon see some genuine interest and will be looking for a new home of your very own before too long.

Author:

Nancy Baker, the author of this article, is a freelance blogger, currently writing for, Benson Mortgages, a reputable mortgage broker in Aurora. She takes keen interest the political affairs of the country and enjoys blogging of her views.  You can follow Nancy on Twitter @Nancy_Baker_.

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